Here Are 13 Important Ways You Can Turn Your Website Traffic Into Sales
Hello there,
Welcome to my Blog and thanks for reading so today we'll be discussing on how to generate passive income from your website traffic.
Right in this blog I will be discussing on how you can turn your website traffic into actual sales.
So let's get started.
Now you have a website for your business, a lot of business owners still struggle on how to turn their Website traffic into actual sales. Perhaps you've developed a landing page and you've started running an advert campaign for the business.
How your website looks and feel is going to determine how people make decisions on your website. The goal of your landing page or website might be one of the following ;
- To give you a call
- To sign up
- To fill a form
- To buy
Make sure your website is loading faster.
Your landing page or website is well optimized.
You have tested your website search engine ranking and performance with some great tools like (Pingdom, Woo rank)
The Advantage of doing business online is that you can easily measure and quantify what is going on with your adverts, actions to take on your landing page or website and even people's buying behavior.
Ignoring these little but important aspects, many of the business owners fail to get the traffic on their website. The problem with most businesses is that they put all their efforts in making a good website, try every possible aspect for marketing strategies but they failed completely at the end and get nothing.
That being said, there are millions of actions you can take to optimize your website for more quality and better leads and sales.
Here are 13 Important ways you can turn your website traffic into sales lead:
- Add your contact details to your home position
- Build an Email List
- Have Conversion Tracking in Place
- Your About Us Page
- Create Fantastic Gated Content
- Optimize Your content for search engine
- Have Tiered-Value Offerings To Capture All Buying Stages
- Try Multiple Channels
- Check Your Bounce Rate
- Remove Perceived Risk
- Focus on A/B Testing and Conversion Rate Optimization
- Create Content and Images that Resonate With Customers
- Build A Thoughtful Funnel
Once you got people on your website, you need to ensure they have a reason to follow through on their purchase. To help you do this, we asked members of Young Entrepreneur Council how they optimize and convert web traffic into real dollars. Their best tips and insights are below:A
Add your contact details to your home position
Having your contact number on your home page makes it easy for people to directly talk to you. It gives your website a human element. It makes customers trust you and get impressed with your services. That’s a good and positive sign.
Build An Email List
Once you have the traffic on your website, you want to be able to continually communicate with potential customers and move them down the sales funnel. The best strategy is to have a solid email marketing plan. To get people to opt-in to our email list, we create a highly desirable lead magnet that solves a problem your target audience is likely to have. Once you have their email address, put them through a welcome sequence of emails designed to help the customer know, like and trust your brand. Providing as much value as possible is key in this stage. When you do present them with a sales opportunity in the future, it will make them more likely to convert.
Most times website visitors always forget about your business the moment they leave your website. They also do not intend to buy from you on the first time of their visit to your website because they are just doing research.
So the best way is to get your site visitors to opt-in and for you to keep in constant communication with them.
Make your form frequent with less number of fields so that users can easily submit their details within no time. If you are advertising some offers, make sure you have used powerful headlines for describing the offer.
Have Conversion Tracking In Place
If you want to make sure your traffic and paid advertising efforts are working out, you need to have a system in place to measure actual results. One of the easiest and most effective ways to accomplish this is by placing a conversion tracking pixel on your confirmation page. This way you can see what traffic is generating leads and from where. The better tracking you have for this, the better campaign optimization and ROI options you can move forward with. Another tip is to start playing around with landing pages and split testing with new demographic targeting options. With all of these metrics and conversion tracking in place, there is no reason for you to have no idea how your advertising and paid marketing is converting.
Your About Us Page
Including an about us page on your website encourages user to trust your services. Add some great stories about yourself. Discuss how and why you started your business. You should also include your great mission statement. This would bring great interest to your visitors and also inspire them.
If and when people are really engaged with your about us page, you will have the chance to turn traffic into sales. You might also offer your product and services from your about us page.
You’ll be surprised that people get a lot of comments on their about us page than even the blog section. This shows that people want to really know the person behind your website or business.
If you have a look to Neil Patel’s About Page you will see the page has got 1700+ comments that clearly show that your story inspires others and how easily you can build the trust in the audience.
Create Fantastic Gated Content
Panda (Google’s latest changes to its search algorithm), loves “High quality Pages” and sweeps off “Low Quality” content.
Your quality content is what would make people stay on your website and also please Google at the same time.
By producing quality content, you’re expected to come up with something absolutely unique, valuable and interesting.
Post quality content that show that you are an authority in your field or industry. Get fresh content that would spark interest in your potential customers.
It’s unlikely that many customers will purchase something from you on their first visit to your site. The key to success is to get them to come back—and the best way to do that is to get their contact information by offering a great piece of gated content in exchange for their email address. Then, you need to have a good nurture campaign so you can follow up and get them to return to your site on a regular basis.
Optimize your content for search engines
Can I give you a big secret? Okay. Here it comes.
It is very important to ensure that the content you’re going to publish is search engine optimized before going live. To please search engines, you should not stuff too many keywords in your content. Also, present your content in a manner that it is readable by crawlers and bots.
Someone searching for something online is different from someone you merely advertise to online. You would convert those people better.
Have Tiered-Value Offerings To Capture All Buying Stages
Not all potential customers are sales-ready when they visit your site. To capture the most value, offer content that reflects different degrees of interest. For example, if your clients are enterprises that require a substantial amount of education upfront, you may want to use a blog post that addresses a big trend to capture leads who haven’t identified a need for your solution. Offer a use case document to capture prospects who want to grasp the scope of your solution better or use a case study to attract in-market buyers who are actively evaluating their options. It’s equally important to create lead nurturing campaigns with customized content for the various stages identified in order to move leads through the sales funnel and ultimately convert them into paying customers.
Try Multiple Channels
People are creatures of habit, so many times we always resort to tactics or strategies that worked for us before. However, with new startups or products, you would be wise to entertain new marketing or sales channels. For instance, maybe you had a cheap impulse buy consumer goods product for your first startup, but the next product you release is a more B2B-targeted, expensive product that requires a longer buying cycle. Facebook ads might not work for the later product, but perhaps direct sales, LinkedIn advertising or reseller partnerships could yield better results.
Check Your Bounce Rate
We measure a lot of statistics when running a campaign. One important statistic when it comes to conversion is your bounce rate. You can run a great marketing campaign that generates millions of traffic, but has less than 0.001% of conversion. Higher bounce rates are an indicator that your content or landing page is not persuasive enough to convert the sale. Check the tone of your content. If it is not consistent with the rest of your campaign, change it. Check the copywriting. If it doesn’t persuade your friends to opt-in, change it.
Remove Perceived Risk
Increasing conversions on your website is often about reducing your customers’ perceived risk. You have to ask yourself, “What is preventing my website visitor from becoming a customer?” Chances are, it’s uncertainty. If they are unsure about your product or believe it’s too risky to buy, they probably won’t. One of the best ways that I’ve found to remove customer hurdles and reduce customer risk is to offer a guarantee. A risk-free guarantee and easy refund policy eliminates customer uncertainty and takes away any perceived risk associated with your product. Customers can buy with confidence knowing that if they aren’t satisfied, they can always return it. Reducing uncertainty in your customers’ minds will lead to more visitors buying your products, thus increasing your conversions.
Focus On A/B Testing And Conversion Rate Optimization
Getting traffic to your site is only half the battle. Getting them to convert or turn into revenue is a whole different beast. We’ve found two methods to be extremely effective. The first is A/B testing to ensure that we’re making continual improvements to our campaigns and our landing pages. The data that you’ll get back during A/B tests will help drive your site optimization towards more positive outcomes. The second is conversion rate optimization (CRO). The goal of CRO is to increase conversions on your site, which may include updates to the UX, the content, the design or the overall workflow. Utilizing CRO and A/B testing can dramatically improve your conversion results on your site or campaign.
Create Content And Images That Resonate With Customers
The best way to convert cold and warm traffic into sales is to draft content and create images (on your website, blog, newsletters, etc.) that actually resonate with your target audiences. You can figure this out by doing a little research on what ails your audience. Building an emotional connection with your audience in your sales funnel will let them know you understand their pain points and problems and have a product or service that will help reconcile that problem.
Build A Thoughtful Funnel
Converting traffic on top of the funnel is nearly impossible in the context of expensive purchases or services. Instead, consider what it would take to turn your cold traffic source to a satisfied customer. Techniques include a variety of opportunities, from e-books and email courses through webinars to free consultations. Warming up leads and building trust requires multiple steps, and continuously delivering value will turn a higher percentage into customers. Combine free content and extra insights with remarketing and external acquisition of traffic for best efforts, but most importantly, don’t push for a sale too early when it comes to top-of-the-funnel traffic.
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